I hate to nitpick, but I had to read WRAITHE three times to realize it wasn’t Walther or Whaite. Why did this happened? Because you got claws getting in the way of the name of your product.
Think about it, if I go to the gun dealer what am I gonna remember? MG ARMS or whatever I think I read in red?
Other than that, I like their headline, the guy in the shadows, but at the end of the day, the ad fails.
