Old People In Advertising: Walther PK380 Gun Ad

Unless you’re selling Depends or annuities, most advertising agencies want nothing to do with you. They think that if you’re not 18-45, you might as well be dead.

Walther shows us that old people do exist, they have plenty of disposable income, and a gun like Walther’s PK380 is the ultimate life insurance- it ensures you have a fighting chance against the bad guy.

Walther PK380 Gun Ad Old Woman

Another impressive thing about this ad is that the model looks old for real world standards as opposed to advertising standards.