States aren’t products but they do offer services and contrary to popular opinion, if you build it, they don’t come. Arkansas wants gun owners to come, which is why they did this factual ad on Guns & Ammo, June 2014 edition.
Their website is http://www.arkansasfavorsthebold.com/bold
Only thing I didn’t like was a picture of Bill Clinton under the headline, “Arkansas favors the iconic.” But to be fair, how many U.S. Presidents have been from Arkansas?