The art direction is a little weird and the billboard looks busy. I would make “Guns Save Lives” a huge headline and then TrainMeAZ.com a little smaller. Remember, people are driving at 65 m.p.h. unless they’re stuck in traffic, you only have seconds to make an impact and be remembered. K.I.S.S is better than K.I.C.B (Keep It Complicated and Busy).