I like the product, but here’s what they did wrong in my opinion.
1. When you have a USP (unique selling proposition) such as your gun being 4 inches long, that’s what you put in your headline. Otherwise your ad is unnoticeable
2. Put the gun next to something that’s 4″ long or bigger so we can get some perspective of size
3. Mention ads. In real estate it’s been proven that ads with prices get 50% more calls than those without them. I’m pretty sure many gun buyers are price conscious, or at least want to know how much money they need to save to buy their dream gun
