Will Ferrell’s Gun Ad

Posted by Gregory Smith

In America, using a celebrity’s image without permission will get you in trouble:

Source: http://www.tmz.com/2014/11/06/will-ferrell-gun-ad-elf-cease-and-desist-letter/

Source: http://www.tmz.com/2014/11/06/will-ferrell-gun-ad-elf-cease-and-desist-letter/

 

As TMS reported:

‘Twas the month of November … long before Christmas begun — yet a company launched an ad of Will Ferrell … pushing a deal on a gun.

Poor Will never gave permission for this flyer to be seen … but there was his beloved “Elf” character … with an AR-15.

The company which produced “Elf” was especially pissed — so their lawyers sent a gift … a cease and desist.

We’re told the ad was scrapped … taken down right away … out of fear of the cash they soon might have to pay.

So what did we learn from this holiday lesson?

Best check with a celeb … before you show them toting weapons.

Source:: http://www.tmz.com/2014/11/06/will-ferrell-gun-ad-elf-cease-and-desist-letter/#ixzz3KqUvXh2f
The truth is Shop Family Firearms didn’t need  an anti-gun celebrity like Will Ferrell to sell their products.
Wheatherby for example uses Jessie Duff, a world champion shooter.
Or you can use humor like in the example below.
Boyd_gunstock
In fact, I’ve collected over 300 examples of modern gun advertising, so my advice to Shop Family Firearms (besides getting a new name with better SEO) is to study your competition, and if you’re gonna use a celebrity, make sure he’s pro-gun and gave you permission to use his image.

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