Selling the Second Amendment by Gregory Smith

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Crimson Trace LaserGuard Ruger LC9

Posted September 8, 2015 by Gregory Smith

  Crimson Trace Ruger LC 9 Laserguard

Posted in: Advertising | Tagged: Crimson Trace, gun accessories, LaserGuard, Ruger LC9 | Leave a comment

Crimson Trace Female Empowerment

Posted January 11, 2015 by Gregory Smith

Is this ad sexist because the bad guy is a he and not a she? I don’t think so, but then again, I’m not PC.

Posted in: Advertising | Tagged: Crimson Trace, gun advertising, laser sights, women self-defense | Leave a comment

An Ad that Needs Better Design.

Posted September 19, 2013 by Gregory Smith

      While I like the product this ad sells, I have to agree with the critic who wrote this: “While flipping through some magazines recently, I came across this ad for a laser sighting device. I know what the ad is about because of the photo, but certainly not because of the text. […]

Posted in: Advertising | Tagged: Crimson Trace, print ad, too much copy | Leave a comment
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