Three groups – Mayors Against Illegal Guns, Americans for Responsible Solutions, and Moms Demand Action for Gun Sense in America – came together at the SXSW conference in Austin to discuss their digital strategies.
Source: http://www.theguardian.com/media/2014/mar/08/us-gun-lobby-social-media-nra
This is what they do:
Ambler said ARS is using digital technology in four ways to disrupt the NRA and other elements of the gun lobby. First, with funding: it has raised more than $18.1m to date from more than 218,000 contributions, with more than half of it coming from people donating online in amounts of less than $200.
…. ARS uses digital to show that groups traditionally thought of as strongly pro-gun – veterans, for example – are not so monolithic in their views. Again, targeting and analytics have been important, as has been signing up 6,000 people for its Veterans for Responsible Solutions movemebt (sic).
This is how many people show up to their meetings:
The gun-control panel at SXSW. Photograph: Stuart Dredge/The Guardian
This is probably a lie:
Glaze said that MAIG now has a grassroots membership of 1.5m people across the US, and is now working with like-minded organisations (sic) to make the best use of it, and continue growing.
Really? Isn’t that the same organization that lost 50% of their mayors? Sure, 1.5 million people, right. I bet they don’t even have 1.5 million Likes on Facebook.
