BusinessWeek admits Americans Love Their Guns, and Firearm Production Proves It, yet they can’t stop themselves from taking potshots at the NRA.
Bloomberg Businessweek readers know, of course, that the “Obama surge” in firearm and ammunition sales reflects consumer anxiety that the Democratic president yearns to tighten gun control laws. The National Rifle Association never misses an opportunity to underscore that point—a form of fear marketing much appreciated by the NRA’s friends in the gun and ammunition industry.
Source: http://www.businessweek.com/articles/2014-02-27/americans-love-their-guns-and-firearm-production-proves-it
We’re not the ones peddling fear, we simply have the voting records of anti-gun politicians, the pro-gun studies from anti-gun places like Harvard and the CDC (yes, they get it right obsessionally), the FBI numbers, and far more stories of armed self-defense than those of extremely rare mass shootings and incidents of crime.
Yet it is the left is the one that peddles fear with lies like these:
Or memes with false data like the following:
They don’t just do it with guns, look at this anti-smoking ad, how many smokers with holes in their necks do you know?
And don’t forget to check your cholesterol:
This is what we know about fear marketing:
To use fear to drive someone to action you must prove the following to the consumer,
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You are likely to be affected
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When it affects you, it will be painful
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You have the ability to avoid this pain
Source: http://blog.crazyegg.com/2013/01/08/how-to-sell-using-fear/
Yet marketing isn’t a science (if it was, I would sell a lot more T-Shirts), and sometimes a message of fear can be counterproductive.
Here are some Pro-Gun Billboards, as you can see, this is not fear marketing at all.
Fear marketing? Only if you’re have an irrational fear of weapons, and that doesn’t count. I’m afraid of watching football, yet I don’t call Super Bowl commercials “fear marketing.”