You can’t even see his face, but since it looks like Elvis (who by the way, was a huge gun enthusiast), the Evil State is suing
The estate, formally known as Elvis Presley Enterprises, Inc., is asking for $75,000 in damages because of Beretta’s ad campaign promoting the Model 692, an over/under shotgun, that the estate claims launched in January, according to the complaint…..
The ad show’s what appears to be Elvis wearing his rhinestone-studded jumpsuit, a shooting vest and ear protection while wielding dual finger guns, and is accompanied by the caption, “The new legend in clay shooting … Highest-level performance to shoot like a star.”“Elvis’ interest in firearms and target shooting is well-known by his fans and gun aficionados. Gun enthusiast and Elvis fans also know that Elvis was the owner of a Beretta-made firearm,” the estate argues. And adds, “Beretta made a deliberate and intentional decision to tie its new product, Model 692, to Elvis and trade on his popularity to generate as much publicity as possible.”
Guns.com staff writer Brent McCluskey contributed to this article.
Source: http://www.guns.com/2014/04/16/elvis-presley-files-lawsuit-beretta-video/
Personally, I think the Elvis State is being ridiculous.
#1. Elvis was a PUBLIC FIGURE, so if you’re going to sue Beretta, you might as well sue every Elvis Impersonator
#2. You admit Elvis loved guns, so why are you complaining? The King would be honored by this portrayal
#3. Anything that keeps the memory of Elvis alive will make the Elvis State money
#4. Beretta should thank you for suing them, you basically gave them publicity worth far more than $75,000. I do hope they sell a lot of shotguns