The ad game is an 18-45 racket, and unless you’re selling Depends, it’s unlikely your brand will feature anyone older than 45, unless you’re Crimson Trace.
Check out this awesome ad, part of “The Heads Campaign” or whatever their ad agency calls them.
Source: America’s First Freedom Issue, December 2014 Issue. and crimsontrace.com
Sure, Crimson Trace could have used a beautiful young woman, lots of things are sold with sex. But who says you can’t sell with reality? As a 39-year-old, this ad appeals to me. If she can kick ass with a Crimson Trace, so can I. Bravo for celebrating our seniors, and encouraging them to keep and bear arms with lasers.