What do you do when your gun company has existed before America was even a country yet you don’t want to call yourself Italian? You do this:
The ad is beautiful, pretty smart foreign relations although to be perfectly honest, I don’t care if a gun is made in America or Timbuktu as long as 1. It’s affordable. 2. It works well. 3. It’s what I want to buy.
Do I enjoy buying American products? Absolutely. Is it a deal breaker if it’s not American? Not at all. Sorry New Balance, but I’m not paying $69 for a pair of shoes just because they’re made in America. Just like energy independence is a fantasy, so is the idea that only products made in America should be bought. The founding fathers themselves struggled with tariffs as they faced repercussions from Europe every time the tariffs were too high.
Now some people may look at this ad and think, “yes, but the profits from Beretta go back to Italy.” Well, if that’s the case what about the profits from GM being used to build factories in Canada, Mexico and China? Folks, it doesn’t matter where the profits go as long as they’re paying their taxes, following our laws, and employing our people. At least Beretta didn’t need a bailout.
Factoid: Beretta was indeed established in 1526 by Maestro Bartolomeo Beretta.
Source: http://en.wikipedia.org/wiki/Beretta#Semi-automatic_pistols

The first gun Beretta ever made, “the arquebus… meaning “hook gun”, or “hook tube”, is an early muzzle-loaded firearm used in the 15th to 17th centuries. In distinction from its predecessor the hand cannon, it has a matchlock. Like its successor the musket, it is a smoothbore firearm, but was initially lighter and easier to carry.