From the Wall Street Journal. “Experiencing sluggish sales [in 2005] largely because hunters represent an aging demographic, the $2 billion-a-year gun industry has launched bolder marketing pitches to attract novices into the world of weaponry. Gun makers see potential growth in the self-defense, security and target-shooting markets, and the young, edgy, camouflage-clad Gen Y crowd is squarely in the cross hairs.”
“You don’t have to be a hunter to go shoot,” says Scott Blackwell, division manager for manufacturing, product development and law enforcement at Beretta USA.”
Source: http://online.wsj.com/article/0,,SB112250632587398062,00.html
I agree. I’m 38, I have never gone hunting, maybe I’ll do it someday but frankly, it seems too complicated and I don’t like the idea of having to buy a hunting license and worrying about shooting the wrong animals. Shooting paper targets is a lot easier.
