The art direction is a little weird and the billboard looks busy. I would make “Guns Save Lives” a huge headline and then TrainMeAZ.com a little smaller. Remember, people are driving at 65 m.p.h. unless they’re stuck in traffic, you only have seconds to make an impact and be remembered. K.I.S.S is better than K.I.C.B (Keep It Complicated and Busy).
People don’t blame hammers for murders, so why why they become irrational about guns? Just because some people are dangerous with any object or no object doesn’t mean we should be treated like potential criminals.
Unless you’re client is Smith & Wesson, showing an gun in advertising is often politically incorrect. This ad was created by Y&R in Thailand.
More than 85 million Americans own guns, but we need to recruit more people, the survival of our Second Amendments depends on it.
Here you will learn how different groups feel about firearms, and what we can do to change their minds. You’ll learn of the unique characteristics of Women, African-Americans, Hispanics, Asians, Jews, Liberals and Centrists, and what arguments we can make to win them over to our side.
Introduction
Chapter 1: Why we must sell the Second Amendment.
Chapter 2: Selling to Liberals and Moderates/Centrists.
Chapter 3: Selling to Blacks
Chapter 4: Selling to Hispanics
Chapter 5: Selling to Women
Chapter 6: Selling to Jews
Chapter 7: Selling to Gays
Chapter 8: Selling to Asians
Chapter 9: Selling to Christians
Chapter 10: Developing Friendly Gun Ranges and other ideas to sell the Second Amendment.
Cowards love unarmed victims, this web ad from Jews for the Preservation of Firearms Ownership uses a a scary picture with a powerful headline to make a point.