Is this ad sexist because the bad guy is a he and not a she? I don’t think so, but then again, I’m not PC.
Do you look like you work for Victoria’s Secret? Identification marketing helps real people identify with the people in the ad. This woman is real, and any woman, fat or thin, can identify with the message. Yes, a small gun will kill a big bad rapist. By the way, I found this image after googling […]