Great copy, weird art direction.

The art direction is a little weird and the billboard looks busy. I would make “Guns Save Lives” a huge headline and then TrainMeAZ.com a little smaller. Remember, people are driving at 65 m.p.h. unless they’re stuck in traffic, you only have seconds to make an impact and be remembered. K.I.S.S is better than K.I.C.B […]